The future of sales

Relationship-led sales

An in-depth guide to understanding and reducing CAC through relationship-led sales

This ebook covers:

🥶 Why relying on cold-calling and cold email is a losing strategy
🙋 How to ask for introductions from the people who want you to succeed
🧠 The psychology behind relationship-led sales and how to drive your supporters to help you

Simple illustration of a purple book cover with two cartoon hands clasped together, a screen with stick figures on it, and miscellaneous shapes. The title reads


Generating warm introductions via your execs, investors, advisors, partners, customers, and anyone & everyone who supports your business is the most strategic entry point into any account.

The reality is that most companies with and hope for relationship-led sales to work, but don't have a deliberate system and processes in place to realize this strategy. Relationship-led Sales is your real-world guide to implementing the strategies that have worked for us.

Get early access

Join our waitlist and unlock the power of relationship-led sales.